Australian Home Entertainment Distributors Association

Australian Home Entertainment Distributors Association (AHEDA), formerly known as AVSDA.

DVD distributors accessibility framework

The Australian Home Entertainment Distributors Association (AHEDA) has a DVD accessibility framework document, affirming its commitment to making available access features such as captioning and audio description. 

AHEDA will also respond on behalf of members to complain about accessibility of specific DVD titles where access features were available overseas and not in Australia.

Objectives of the Accessibility Framework for the Home Entertainment Film Industry

The objectives of this Framework are to:


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Statistics on DVD accessibility in Australia

Background

Since 2006, Media Access Australia (MAA) has been keeping a watch on the access levels of entertainment, rental DVDs in Australia on a bi-monthly basis. 

The methods used to provide the information below is simply taken from the DVD covers of rental titles at a local DVD outlet, with support from members of the Australian Home Entertainment Distributors Association (AHEDA).

Within the time that statistics have been kept, over 2,500 titles have been researched.  Titles are checked for a number of things:


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Unpublished


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Online complaints about DVD accessibility

The Australian Home Entertainment Distributors Association (AHEDA) has released a DVD accessibility framework document, affirming its commitment to making available access features such as captioning and audio description.

AHEDA responds on behalf of members to complaints about accessibility of specific DVD titles where access features were available overseas and not in Australia.


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Audio description on DVD

Audio described DVDs can be found at any local rental store or DVD retailer. If a distributor releases audio description on a title, every single copy of that title should have the access feature.


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Region 1 catching up on DVD access

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As often reported, the UK and more recently Australia lead the world in audio described DVDs. In January statistics, audio described new release rental titles in Australia reached 24%, which is comparable to UK levels. 

Set to join us in the foreseeable future is Region 1, which consists of Canada, the USA and USA territories. Historically, Region 1 has been lucky to receive five audio described releases per year. But as a reaction to consistent consumer demand, some major DVD distributors have committed to releasing their audio described theatrical releases to DVD with the description soundtrack included. In 2009, 10 titles were release with audio description, mostly towards the end of the year. 2010 will undoubtedly break records for Region 1 audio described DVD fans. 


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