By the end of 2014 the major cinema chains of Hoyts, Village, Event, and Reading cinemas had rolled out around 240 accessible screens across 130 cinemas around the country. This was part of the Commonwealth Government’s Cinema Access Implementation Plan that saw every major chain cinema complex in the country have accessibility services on at least one screen per venue.
To ensure that the plan was carried out effectively, an advisory group was established to provide advice on technology solutions and access services. Media Access Australia was a member of this group, along with a range of consumer representative groups from the Deaf and hearing impaired and blind and vision impaired community, the cinemas themselves, and the Australian Human Rights Commission.
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