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Netflix to caption 100% of its content

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Netflix, the popular US-based video on demand service, has reached an agreement with the National Association of the Deaf (NAD) to provide 100% of its content with captions by 2014.

In 2010, the NAD, the Western Massachusetts Association of the Deaf and Hearing Impaired and Lee Nettles brought a suit against Netflix for its lack of captioning. Since then, Netflix has increased its captioning levels so that 90% of content currently being viewed has captions. Increasing this to 100% is a significant victory for the Deaf and hearing impaired, and in important step in the ongoing struggle to make online video content accessible.


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YouTube asks users to report lack of captions

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YouTube has posted a notification on its site asking users to report videos that lack captions. The online video streaming website is asking users to fill out a form if they believe a video posted on YouTube should have captions. This follows the mandate set by the Twenty-First Century Communications and Video Accessibility Act 2010 (CVAA)that makes it compulsory for TV networks to make closed captions available on their content online.

The Federal Communications Commission (FCC) in the US recently set a September 30 deadline for all TV networks and web video sites to caption videos it posts online. The mandate ensures captions are provided for content, to keep up with the increasing number of videos that are posted on websites, particularly by commercial networks and broadcasters.

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September accessible DVD releases

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The month of September has seen at least 23 new movies released to the DVD market with both access features of closed captions and audio description. 76 titles were researched by Media Access Australia, of which 31 per cent were audio described and 63 per cent captioned.

The distributors of Anchor Bay, Bounty, Eagle, Paramount, Pinnacle and Reel all had titles released internationally with either captions or subtitles that were not released in Region 4 (Australia). Paramount released the movie Shame to the Australian market without audio description, where this feature appeared on the Region 2 release.


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SBS adds captions to catch-up TV

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Captions are now available for all non-live programs on SBS’s On Demand service. This makes it the second Australian ‘catch-up TV’ service to have captions after the ABC’s iView, which introduced captioning in 2010.

SBS has developed a system which automatically reformats television captions for use on online players and platforms. Now that the system is in place, no further human input is needed in the process, and there are no ongoing operational costs. SBS hopes to extend the process to live programs by the end of this month, and to provide captions to third party platforms where they are supported.


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