Audio description trialled on Thai TV

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Tuesday, 15 September 2015 10:24am

Audio description has reached television in Thailand, with a trial of the service commencing on the Thai PBS channel earlier this year.

Right hand pointing a remote control towards a TV screen

During the trial, several hours of audio described programming are being broadcast each week. The trial has the support of the National Broadcasting Television Commission (NBTC), which is spending THB80 million (about 3.1 million Australian dollars) on the project. The audio description is being produced by the NBTC, Thai PBS and the Thammassat University’s Faculty of Journalism and Mass Communication.

The Thailand Association of the Blind for Research and Development has been active in promoting audio description. "Like any country, our main audio description target is television,” said the association’s director, Kittipong Suthi. “We waited for the coming of digital television because that would allow us to broadcast the AD sound channel." The association is seeking cooperation from TV channels and program producers to integrate audio description into their programs.

Audio description is also available on movies and theatrical performances in Thailand. For more information, see the Nation newspaper article ‘Hearing the Sights’.

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