In a media release, Ai-Media CEO Tony Abrahams said the company was “excited to be working with Nine across its diverse mix of leading entertainment programming”. He also made reference to new caption quality standards which were introduced by the Australian Communications and Media Authority in June. “This has played to Ai-Media’s strength in delivering consistent quality at scale,” said Abrahams.
Ai-Media, which this week celebrates its 10-year anniversary, has long been a caption supplier for the subscription TV market, but this is its first contract with a free-to-air network.
“The quality of captions on Australian TV, particularly on live and near-live programs, has been a concern of caption users for some time,” said Chris Mikul, Media Access Australia’s program manager for television. “Ai-Media has proved itself to be an innovator in the captioning industry, and we look forward to it producing captions of the highest possible quality for Nine.”
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