PBS launches captioned online video for preschoolers

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Tuesday, 5 January 2010 14:02pm
PBS, the US public service broadcaster, has launched a captioned online video player on its new site pbskids.org, targeted at children two to five years old. The site has been active since December 2009.

The new online video player follows the successful launches earlier in 2009 of PBS's players for adults and schoolchildren aged six to nine. Currently, the online video player for adults is generating 2 million streams per month, while the player for older children is generating 1.3 million streams a month.

"The preschool video player will broaden accessibility to our fun, educational content and give parents what they’ve been asking for – more age-appropriate video content for preschoolers," said Jason Seiken, PBS Senior Vice President of Interactive.

A wide range of young preschool video content is provided with captioning, including Arthur, Clifford the Big Red Dog, Sid the Science Kid, Mister Rogers' Neighborhood, Music Time with Steve Songs, Between the Lions, Dragon Tales, Mama Mirabelle's Home Movies and Lomax the Hound of Music. This content will be continuously updated.

Currently, some videos on the player are not provided with closed captioning, although the capability exists.

All content on the PBS Kids video player is accessible from Australia.

PBS will release more detailed information on the popularity of the PBS Kids video player and website later this month.

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