Captiview

Highlights of 2013: cinema access advances

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Throughout December Media Access Australia will bring you a summary of the biggest developments in access to media and technology seen in 2013. The first looks at developments in cinema both in Australia and internationally.

New technologies

In Europe three separate companies are introducing captioning or captioning and audio description to Italy and Spain through innovative devices.


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UK cinemas consult on closed caption technology

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The UK’s Cinema Exhibitors’ Association (CEA), representing around 90 per cent of cinema operators, is undertaking research into technologies that assist people who are Deaf or hearing impaired enjoy movies.

Through a survey and invitation to attend an event demonstrating access technologies, the CEA hopes to garner consumer feedback on available technologies which display closed captions in the cinemas. The attendees will watch the Disney animation Wreck-It Ralph screened with a range of closed caption devices. They will then share their insights on the devices in a focus group.


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Persistence pays off for Californian accessible cinema fan

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A Californian teenager who lobbied his local cinema and council to get captioned movies shown at his favourite cinema complex has been rewarded and will now be able to enjoy his first movie on the big screen since he was four years old.

The Santa Monica boy, John Butchko, who is now 13, is looking forward to seeing The Life of Pi on the big screen after repeated approaches to the area’s largest cinema, AMC 7 Theatre, and city officials paid off. AMC 7 announced that it will provide closed captions on four of its seven screens using the Doremi CaptiView technology. 


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Event Cinemas add seven accessible locations

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Event Cinemas commences captioned and audio described movie sessions at seven new locations from today, bringing the national total of accessible cinemas to 55.

Captioned movies allow people who are Deaf or hearing impaired to watch movies through a personal viewing screen that sits in the seat’s cup holder. Audio description, for the blind or vision impaired, is delivered via a personal receiver and either ear buds or over-the-head earphones.


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