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Audio description increasing on DVDs in the USA

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Audio description (AD) is gaining momentum in the USA with 13 DVDs released to the Region 1 market with AD so far in 2010. 

Audio description (AD) is gaining momentum in the USA with 13 DVDs released to the Region 1 market with AD so far in 2010. 

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First audio described Bollywood DVD

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The Royal National Institute of Blind People (RNIB) has achieved a milestone in audio description with the first audio described Bollywood DVD.  

Through research with Eros International amongst blind or vision impaired people of Asian origin, RNIB found that 70% of respondents were more likely to watch Bollywood films if Hindi audio description was provided. As a result, the epic Bollywood production ‘Veer’ is the first DVD of its kind to be described.  

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New cinema access system moves to development phase

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SightCine, a Los Angeles based start-up company, has secured development funding to create a prototype of its caption glasses concept. The idea is that the captions are displayed on the screen but are only visible to people wearing the glasses.

There is not much detail in exactly how the glasses work, but other systems using glasses have been developed before. In February 2007 an emerging technologies demonstration was showcased at a cinema in Washington DC. This was reported in Winter 2007 issue of The Media Access Report (“R&D For Cinema Captioning Systems”, p16).


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Latest figures on audio described DVDs - February 2010

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Audio described DVD titles on new release shelves during the month of February 2010 stand at 28% of all titles.  

Audio described DVD titles on new release shelves during the month of February 2010 stand at 28% of all titles.  

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