Audio description increasing on DVDs in the USA
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Audio description (AD) is gaining momentum in the USA with 13 DVDs released to the Region 1 market with AD so far in 2010.Â
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First audio described Bollywood DVD
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Through research with Eros International amongst blind or vision impaired people of Asian origin, RNIB found that 70% of respondents were more likely to watch Bollywood films if Hindi audio description was provided. As a result, the epic Bollywood production ‘Veer’ is the first DVD of its kind to be described.
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New cinema access system moves to development phase
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There is not much detail in exactly how the glasses work, but other systems using glasses have been developed before. In February 2007 an emerging technologies demonstration was showcased at a cinema in Washington DC. This was reported in Winter 2007 issue of The Media Access Report (“R&D For Cinema Captioning Systems”, p16).
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Latest figures on audio described DVDs - February 2010
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Audio described DVD titles on new release shelves during the month of February 2010 stand at 28% of all titles.
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