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Statistics on DVD accessibility in Australia
Background
Since 2006, Media Access Australia (MAA) has been keeping a watch on the access levels of entertainment, rental DVDs in Australia on a bi-monthly basis.
The methods used to provide the information below is simply taken from the DVD covers of rental titles at a local DVD outlet, with support from members of the Australian Home Entertainment Distributors Association (AHEDA).
Within the time that statistics have been kept, over 2,500 titles have been researched. Titles are checked for a number of things:
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Cinema and DVD
Disability Discrimination Act 1992 (Cth)
The Disability Discrimination Act 1992 (Cth) (DDA) has been the major policy instrument which has provided access in to cinemas and DVDs in Australia. There are no legislative requirements for access in these media.
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Audio described DVDs on the rise in USA
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The preliminary count is a whopping 48, far outpacing the entire history of described first-run movie DVDs from 2000 to 2009.
The increase is primarily due to the commitment of Sony, Universal Pictures and Disney to transfer description from movies described for cinema release to their DVD releases. Universal, however, has not committed to making the description available on all rental versions. Amazon USA is still not listing information confirming description, unlike Amazon’s UK site.
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