Measuring caption quality: our white paper
The white paper, which is the first in a planned series, was written by our Project manager for television, Chris Mikul, and sponsored by Red Bee Media Australia.
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The white paper, which is the first in a planned series, was written by our Project manager for television, Chris Mikul, and sponsored by Red Bee Media Australia.
The campaign, which coincides with Hearing Week (24-30 March), draws attention to the very low levels of captioning in New Zealand compared to the US and UK, where 100% of programming on all major free-to-air and subscription channels is captioned. The captioning rate on public broadcasters in New Zealand is, by contrast, only 19.7% measured over 24 hours.
In November 2013, the Minister for Communications, Malcolm Turnbull, wrote to organisations within the communications sector asking for advice on where regulation could be streamlined or removed. The compliance reporting requirements that Free TV is objecting to were included in the Broadcasting Services Act as part of a package of amendments relating to captioning passed in June 2012.
Foxtel supplied the ACMA with a copy of the master recording of the program which showed that it was prepared with captions for broadcast, but did not have an “as transmitted” recording (which would have shown what the viewers saw). It had checked its records and there were no errors logged on the night of transmission, while no-one else complained about the lack of captions. Foxtel admitted that the lack of captions could have been caused by a technical fault that had remedied itself, but it was impossible to check this.
The theme of this year’s conference is ‘putting the person at the centre’. The program states that “Person-centred approaches empower people with a print disability by positioning them at the centre of policy, decision-making and service planning and delivery.” The four-day event covers topics such as Braille, web access, entertainment and education.
Amendments to the Broadcasting Services Act passed in 2012 introduced captioning requirements for subscription TV services. However, the ACMA has the power to grant exemption or target reduction orders to television services if providing captions for them would cause ‘unjustifiable hardship’.