Digital technology

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PBS launches captioned online video for preschoolers

PBS, the US public service broadcaster, has launched a captioned online video player on its new site, targeted at children two to five years old. The site has been active since December 2009.

The new online video player follows the successful launches earlier in 2009 of PBS's players for adults and schoolchildren aged six to nine. Currently, the online video player for adults is generating 2 million streams per month, while the player for older children is generating 1.3 million streams a month.

"The preschool video player will broaden accessibility to our fun, educational content and give parents what they’ve been asking for – more age-appropriate video content for preschoolers," said Jason Seiken, PBS Senior Vice President of Interactive.

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