Cinema

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American cinema formalises commitment to accessible movies

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After an informal announcement in August, American Multi-Cinema Inc (AMC) has officially committed to captioning in its complexes across the USA. Although audio description has not been a part of the announcement, the rollout will also include this feature.

The formal announcement follows on from a July 2010 ruling by the King County Superior Court in the state of Washington that AMC can afford to provide the necessary equipment to show all caption-rendered movies with captions. AMC was ordered to do so within 90 days of conversion to digital projection. AMC initially appealed the order then made the verbal commitment to full captioning in August last year.

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Cinema
News
News alert taxonomy: 
Deaf/hearing impaired TV, DVD, Cinema & the Arts news
Blind/vision impaired TV, DVD, Cinema & the Arts news

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US independent cinema chain commits to closed captions

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The USA’s largest independent cinema chain, Landmark Cinemas, has agreed to implement closed captions in conjunction with its conversion to digital cinema. Plans for converting to digital will be finalised by mid-2012 and may not include all of Landmark’s locations but the chain will investigate alternative captioning possibilities for the remaining analogue sites.

In making the commitment, Landmark emphasised its focus on arthouse, avant-garde movies that may appeal to more mature audiences, which naturally includes an older population with a greater prevalence of hearing loss. Landmark CEO Ted Mundorff believes that the move may benefit Landmark significantly more than it would benefit the typical suburban cinemas that cater more to younger audiences.

Taxonomy: 
Cinema
News
News alert taxonomy: 
Deaf/hearing impaired TV, DVD, Cinema & the Arts news

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Melbournians invited to have their say on new captioning technology

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IMAX Melbourne is seeking feedback from Deaf and hearing impaired cinema goers on its trial of the new Rear Window Captioning system. The cinema is inviting people to test out the new technology and answer a short survey on their experience.

An alternative to the CaptiView device currently in use, the Rear Window Captioning (RWC) system projects an LED display of captions onto a Perspex sheet that can be placed over the cinema screen, replicating the style of open captions. IMAX Melbourne Museum will be the first cinema to implement RWC outside North America.

Taxonomy: 
Cinema
News
News alert taxonomy: 
Deaf/hearing impaired TV, DVD, Cinema & the Arts news

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Hunter cinema delivers the goods for blind movie-goers

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Going to the movies just got a whole lot more enjoyable for people who are blind or vision impaired in the Hunter region of NSW, with the introduction of audio description at Reading Cinemas, Charlestown.

"This is a really exciting day for people who are blind or vision impaired in the Hunter region, said Lauren Henley, media access campaign leader for peak national consumer organisation Blind Citizens Australia (BCA).

Taxonomy: 
General
Cinema
Audio description
News
News alert taxonomy: 
Blind/vision impaired TV, DVD, Cinema & the Arts news

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