Captioned World Cup

Wednesday, 11 June 2014 09:51am

Local coverage of the world’s largest sporting event in the world, the FIFA World Cup starting in Brazil on 12 June (13 June Australian time), features many hundreds of hours of captioned content over the month-long competition.

Broadcaster SBS has the rights to the World Cup and will be showing matches on both SBS1 and SBS2 with live coverage, repeats and highlights packages. Most coverage is captioned, with the exception of some of the games that are entirely within the Midnight to 6am exclusion zone. However, when those matches are repeated later in the day, they will appear with captions. The captioned coverage also includes two feature programs, The Full Brazilian and the 2014 FIFA World Cup Show.

According to Adrian Chope, Client Liaison Manager for Red Bee Media Australia which is producing around 320 hours of captioning for the World Cup, the whole event required detailed planning to ensure that everything is covered, including possible extra time and penalty shoot-puts in the knock-out stages, as well as dealing with three time zones.

“We need to allow our captioners as much preparation time as possible to ensure that they have the necessary names, phrases and terminology for their captioning dictionaries,” explains Chope.

“There are something like 750 players alone, plus coaching staff, past players, venues, commentators, players who missed out, club names and more that could appear in the commentary.”

The best way to keep up-to-date with the schedule and to check which coverage is captioned is to access the SBS website.

And for caption quality checkers out there, the official match ball being used is known as a ‘Brazuca’.


Top of page