UK travel company websites fall short on basic accessibility

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Thursday, 23 June 2011 15:14pm

An investigation into the accessibility of the top ten UK travel company websites has shown that none of these websites met the most basic level of accessibility, with Ryanair providing the poorest accessibility to customers.

Nomensa, a digital agency specialising in online user experience, web accessibility and web design, assessed two pages, the homepage and the customer support or help page from each website against the Web Content Accessibility Guidelines (WCAG) 2.0.

The results showed that no website met the most basic level of accessibility, WCAG 2.0 Level A, to allow use by people with disabilities, including people who are blind and vision impaired. The better performing websites for accessibility were First Choice, Travelodge and Ryanair was the worst with 39 issues identified.

Some of the findings were:

  • All travel company websites lacked good text alternatives for images
  • Titles on the homepages of travel company websites were better than the titles on customer support or help pages
  • Only half of travel company websites worked well when only using the keyboard to navigate around a webpage
  • Very few of the travel company websites allowed people to adjust the size of the text on a webpage
  • Link text on travel company websites clearly described the purpose of the link
  • Keyboard traps were minimal on all travel company websites

The full report on the accessibility of UK's top ten travel companies can be downloaded from the Nomensa website.

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