Petition win for blind and vision impaired movie fans

Tuesday, 29 November 2011 15:23pm

The major cinema chains, Hoyts, Village, Event/Greater Union/Birch Carroll & Coyle and Reading, have announced that they will accept Blind Citizens Australia (BCA) membership cards as identification for audio description equipment loans.

Patrons must provide identification as security before being loaned the equipment necessary to see a movie with audio description or closed captions. Traditionally, a form of identification includes a credit card, driver’s licence or Medicare card, but blind consumer groups represented on the Accessible Cinema Advisory Group successfully petitioned for the acceptance of the BCA card.

Locations within all four cinema chains have been provided with a sample copy of the BCA ID so their staff are aware of what the card looks like. BCA members can now present their card at the box office to secure audio description receivers.

Details on the cinema experience for patrons with a sensory impairment are on the At the Cinema webpage.

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