School’s out: CAP THAT! has its biggest year yet

Thursday, 8 August 2013 14:26pm

Media Access Australia’s annual CAP THAT! campaign promoting the use of captions in the classroom concluded last Sunday along with National Literacy and Numeracy. In wrapping up its third year we’ve put together a rundown of highlights and statistics for 2013.

cap that! asks educators to become Captions Champions, where they are provided with a kit of information to learn about captions, promote them to colleagues and introduce them into their lessons. We recruited 577 Captions Champions this year, which well and truly topped last year’s 375.

There was great representation across Australia with all states and territories represented. All education streams – public, Catholic and independent – were also evenly represented and although our main audience is primary and secondary schools, we had an increase in registrations from pre-schools and universities this year.

Another great improvement from last year was the number of schools registering multiple Champions, demonstrating fantastic whole-school support. The three highest represented schools were Cyril Jackson Senior Campus in WA, Taree Christian College in NSW and Melton Christian College in Victoria.

Our three how-to videos continue to generate views on YouTube. They can be found on the cap that! website for teachers to refer to when needed, offering statistics, information and practical guidance.

National Literacy and Numeracy Week, which endorses cap that! provides Champions with the perfect opportunity to push the use of captions in their schools. One great example of this was Croydon Park Public School, which held a captioned movie night for the school community and included a book swap to promote reading amongst the students.

In looking ahead to 2014, we are asking teachers to provide their feedback on the 2013 campaign. The best way to create a better campaign is by listening to our Captions Champions’ needs, so we’re encouraging them to take five minutes to complete the short survey.

We’ll leave you with a short video message from our patron, The Hon Ursula Stephens, Senator for NSW and our education manager, Anne McGrath, that reflects on the first three years of cap that! and thanks our Captions Champions for their support.

View this video on YouTube.

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