The Association plays a vital role in ensuring Australian DVD and Blu-ray products are released with captions and audio description. AHEDA has worked with consumer groups, Media Access Australia and the Australian Human Rights Commission since 2006 to improve access levels, and continues an educational campaign to members to encourage the importation of titles with access features and the local production of titles with access features.
AHEDA believes the new industry association name better reflects the industry and what it does. The use of “visual software” in the previous name confused people and was irrelevant since computer game distributors and video distributors were no longer part of AVSDA.
Members of the AHEDA are largely responsible for distributing filmed and TV content after its initial release. This includes distribution in traditional DVD and Blu-ray formats, online distribution and via subscription and free-to-air television broadcast.
AHEDA covers 90 per cent of the $1.5 billion Australian home entertainment film and TV market. Its 12 members include Twentieth Century Fox Home Entertainment, Roadshow Entertainment, Universal Pictures Video and Disney Studios Home Entertainment.
More information on AHEDA, including its access policy, can be found on its website.
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