US Super Bowl to be fully captioned for first time

Thursday, 3 February 2011 14:15pm

The National Association of the Deaf (NAD), the National Football League (NFL) and the FOX Broadcasting Company yesterday announced that this year’s Super Bowl, to be broadcast on 6 February, will be fully captioned for the first time, including captioning of all national commercials and promotions.

While the Super Bowl, the NFL’s championship game, has been captioned for years, this will be the first time that captioning on commercials has reached 100%. According to a survey conducted by access advocate Sean Zdenek, 75% of commercials during last year’s Super Bowl were captioned. The Super Bowl is usually the most watched television event of the year in America, with a 30-second advertising spot during it costing US$2.7 in 2010.

The NAD has applauded the NFL and FOX, noting that, “This year's achievement marks an important milestone in the quest to achieve 100% television and Internet accessibility.”

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