First audio described Bollywood DVD

Thursday, 29 April 2010 11:10am

The Royal National Institute of Blind People (RNIB) has achieved a milestone in audio description with the first audio described Bollywood DVD.  

Through research with Eros International amongst blind or vision impaired people of Asian origin, RNIB found that 70% of respondents were more likely to watch Bollywood films if Hindi audio description was provided. As a result, the epic Bollywood production ‘Veer’ is the first DVD of its kind to be described.  

Head of International Distribution at Eros International, Pranab Kapadia, said, "We are extremely excited to join hands with RNIB and present the first of its kind DVD of the epic 'Veer' with Audio Description for blind or partially sighted fans of Indian cinema. We strongly believe in our social responsibility and this is our humble attempt in initiating a step that we believe will benefit consumers largely."

Read more about this development on the RNIB website.

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